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VIDEO The Plant Movement Reproducir video Reproducir video 45:32 EP71 - (Spanish) Immigration - Addressing Fears and Seeking Solutions || Martha Vega NCS On this Episode of The Plant Movement Podcast, we welcome back Martha Vega from National Community Service to discuss one of the most pressing issues affecting the agricultural industry: immigration. A Look at Immigration Policies and Realities: Martha Vega, who previously appeared on Episode 35, provides her expert insights on the current immigration landscape. She explains that while Donald Trump's administration has made immigration policies more visible, they are not fundamentally different from those of past administrations. Many undocumented workers in Florida have the means to become legal but lack proper information, which organizations like National Community Service strive to provide. Addressing Fears and Seeking Solutions: Willie and Martha discuss the fears many undocumented individuals and business owners face when dealing with immigration concerns. Many are hesitant to seek help due to misinformation and fear of exposure. Martha emphasizes the importance of consulting qualified immigration attorneys and organizations instead of falling victim to scammers who take advantage of vulnerable individuals. The Current Immigration Climate: With reports of increased patrol activity and executive orders prioritizing the deportation of undocumented individuals with criminal records, many are living in uncertainty. While the Constitution allows for these measures, Martha highlights cases where individuals with pending asylum cases and work permits have been unfairly detained. However, those who can prove they live law-abiding lives are often released quickly. Real-Life Cases and Legal Pathways: Martha shares examples of individuals who have faced immigration challenges and how legal intervention has helped them. She also discusses the importance of preparing for potential detainment by setting up power of attorney and ensuring that children and property are taken care of in case of deportation. Understanding Visa Options: For those in the Green Industry looking for legal employment solutions, Martha outlines visa options like the H-2A and H-2B programs, which allow foreign workers to be legally employed in agriculture and other industries. She encourages businesses to seek Department of Labor certification to ensure compliance and avoid workforce disruptions. The Dignity Act: A Path to Legalization: Congresswoman Maria Elvira Salazar’s proposed Dignity Act is a bipartisan bill that aims to provide a path to legal status for undocumented individuals who have lived law-abiding lives. Martha urges listeners to contact their congressmen to support this initiative, which could provide stability for millions of individuals and businesses that rely on immigrant labor. Moving Forward with Knowledge and Faith: Misinformation often prevents people from taking the right steps. Martha stresses the importance of obtaining accurate information from reliable sources like National Community Service, which offers free consultations and legal assistance. Connect with National Community Service For those needing assistance, National Community Service is located at 1883 West Flagler Street, Suite 3, Miami. They provide information clinics and connect individuals with trusted immigration attorneys. For more details, call 305-244-3125 or 305-303-3092. National Community Service (NCS) Location: 1883 West Flagler Street, Suite 3, Miami, Florida Call: 1-305-244-3125 IG: www.instagram.com/national_community_services Final Thoughts Immigration is a complex and emotional topic, but with the right resources, individuals and businesses can find solutions. Willie and Martha encourage listeners to take action, stay informed, and support policies that benefit the community. The Plant Movement Podcast Email: eddie@theplantmovementnetwork.com & willie@theplantmovementnetwork.com Call: (305) 216-5320 Web: https://www.theplantmovement.com Follow Us: IG: https://www.instagram.com/theplantmovementpodcast Directed and Produced by Eddie EVDNT Gonzalez -------------------------------------------------------------------------------------------------------------------- Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video. Reproducir video Reproducir video 31:42 Walking the 2025 TPIE Show | The Plant Movement Podcast Join us as we walk the 2025 Tropical Plant International Expo (TPIE) at the Broward County Convention Center! 🌴✨ This incredible show, hosted by the Florida Nursery, Growers & Landscape Association (FNGLA), brings together the best in the tropical plant industry. Walk with us as we take you on a tour of the show floor, showcasing stunning plants and cutting-edge innovations while stopping by booths to chat with industry professionals. Get a behind-the-scenes look at what’s happening in the world of wholesale plant nurseries, landscaping, and horticulture! Random Interviews with Industry Leaders such as: ✅ Javo USA – Leading supplier of automation equipment for the nursery industry - https://www.javo.eu/en/ ✅ Foremostco – Trusted supplier of high-quality starter plants - https://www.foremostco.com/ ✅ Diamond R Fertilizer – Expert in plant nutrition and soil health - https://diamond-r.com/ ✅ Harrell’s Fertilizer – Innovator in controlled-release fertilizers - https://www.harrells.com/ ✅ Eve’s Garden – Specialty grower of unique tropicals and bonsai - https://evesgardengifts.com/ ✅ Aroid Greenhouses – Rare and exotic aroids for collectors and nurseries - https://aroidgreenhouses.com/ ✅ Central Florida Farms – Premier grower of quality ornamental plants ✅ Chemical Containers Inc. – Leaders in custom chemical handling solutions - https://www.chemicalcontainers.com/ ✅ Bullis Bromeliads – Specialists in breathtaking bromeliads - https://bullisbrom.com/ ✅ Branette Farms – Top-tier supplier of Cactus, Succulents and Tropical plants - blbfoliage@gmail.com Expect insightful conversations, stunning plant varieties, and a behind-the-scenes look at what makes TPIE a must-attend event for the Green Industry. Don't forget to like, comment, and subscribe for more Green Industry insights! Hit that notification bell 🔔 so you never miss an episode. Reproducir video Reproducir video 40:10 EP70 - Landscape Designs Made Easy with Peter from Jungle Soflo On this episode of The Plant Movement Podcast, host Willie Rodriguez sits down with Peter, the creative mind and owner of Jungle SoFlo, a young and dynamic landscape designer specializing in commercial and residential projects. From humble beginnings to designing stunning tropical landscapes, Peter’s journey is as inspiring as his creations. Peter’s Story Starting with a degree in hospitality management, Peter’s passion for plants was first sparked at Prospect Park’s botanical garden in New York. After a career in Spanish TV as a model and actor, he transitioned into hospitality. Following a personal tragedy—the unexpected passing of his father—Peter found solace in plants and began his journey into landscape design. Building a Business Peter shares how he juggled his hospitality job while taking on small landscaping projects, eventually founding his LLC. Leveraging social media, especially Instagram ads, he grew his client base, which now includes homeowners, small businesses, and hotels. Design Style and Approach Known for his “clean, neater jungle” aesthetic, Peter’s designs feature tropical plants with bold leaves and vibrant flowers inspired by his travels to Costa Rica and Greece. He discusses his goal of creating immersive environments that transport clients while maintaining a $10,000 project minimum to focus on impactful, large-scale designs. Opportunities in Landscaping Peter emphasizes the untapped potential in the landscaping industry, discussing how landscapers can expand their services and connect with a broader clientele. Acting as a bridge between homeowners and landscapers, he provides tailored solutions for every budget. Lessons in Growth From hiring out installations to delegating logistics, Peter reflects on the importance of knowing your strengths, trusting your team, and setting boundaries. He highlights how respect for oneself and consistency in showing up are critical to success. The Future of Green Spaces As the demand for greenery grows post-COVID, Peter envisions a world where plants are integral to urban living, from apartments to large-scale developments. He discusses how caring for plants improves air quality, mental well-being, and the overall ambiance of spaces. Passion-Driven Success Peter’s journey is a testament to perseverance and passion. Whether designing six-figure landscapes or helping clients on smaller budgets, his obsession with his craft shines through. Join us for this inspiring conversation and discover how Peter is transforming spaces, one tropical paradise at a time. Connect with Jungle SoFlo Follow Peter’s journey and explore his work on Instagram @junglesoflo. -------------------------------------------------------------------------------------------------------------------- Jungle Soflo Email: junglesoflo@gmail.com Web: https://www.junglesoflo.com Follow IG: https://www.instagram.com/junglesoflo -------------------------------------------------------------------------------------------------------------------- The Plant Movement Podcast Email: eddie@theplantmovementnetwork.com & willie@theplantmovementnetwork.com Call: (305) 216-5320 Web: https://www.theplantmovement.com Follow Us: IG: https://www.instagram.com/theplantmovementpodcast Directed and Produced by Eddie EVDNT Gonzalez -------------------------------------------------------------------------------------------------------------------- A's Ornamental Nursery WE GROW | WE SOURCE | WE DELIVER Call: (305) 216-5320 Web: https://www.asornamental.com Follow Us: IG: https://www.instagram.com/asornamentalnursery Plant Logistics Co. (Delivering Landscape Plant Material Throughout the State of Florida) Call: (305) 912-3098 Web: https://www.plantlogisticsco.com Follow Us: IG: https://www.instagram.com/plantlogistics The Nursery Growers Call: 786-522-4942 Email: info@thenurserygrowers.com IG: www.instagram.com/thenurserygrowers web: www.thenurserygrowers.com Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video. Reproducir video Reproducir video 01:11 EP69 || NOW PLAYING #endofyear #podcast EPISODE 69 || NOW PLAYING This episode, we titled it the five things that we are Not Going to be doing for 2025. I’m going to call 2024 the year of growth. Well, it’s more than five top things we won’t be doing as a wholesale nursery. One thing that we’re not going to be doing this year is not marketing on every platform. Right? One thing we cannot forget, guys, is servicing our existing customers. We can’t get so caught up on who’s out there, who’s next. When there’s things that you’re not providing that you should be providing to existing clients that can help you stand out, serving those that you already have, are you giving them one? This one is. The new model for us here at 2025 is respect. Respect yourself. No longer accepting what people say. I’m only going to go based off people’s actions. Walking alone. No longer walking alone. Guys. Faith for me has been super monumental. It’s been more open over the past couple years from what I learned. Because back in the day, what was stuck into me was you don’t talk about politics and you don’t talk about religion in business. And I get the reasons why. 100. But what I do get also is that we’re on a, you know, our mission, at least. My mission here on Earth is to also let people know that God exists and that he loves you and shine light. #letsgrow #theplantmovement #theplantmovementpodcast #gardencenter #landscaper #greenindustrystrong #newepisode #newepisode Reproducir video Reproducir video 44:48 EP69 - Top Things We Will Not Be Doing in 2025 as a Wholesale Plant Nursery As 2024 comes to a close, your host Willie Rodriguez and producer Eddie Gonzalez look back on an incredible year for the Green Industry and The Plant Movement Podcast. In this reflective episode, we explore the top lessons learned and the habits we’re leaving behind in 2024. From no longer being disorganized with inventory to ensuring actions speak louder than words, Willie and Eddie dive into transformative practices for the new year. They discuss the importance of valuing your time, avoiding isolation in business, and fostering a collaborative approach to success. Whether you’re a seasoned nursery owner or new to the industry, this episode will inspire you to embrace growth and efficiency in 2025. Don’t miss this engaging conversation packed with actionable insights to elevate your wholesale plant nursery operations. The Plant Movement Podcast Email: eddie@theplantmovementnetwork.com & willie@theplantmovementnetwork.com Call: (305) 216-5320 Web: https://www.theplantmovement.com Follow Us: IG: https://www.instagram.com/theplantmovementpodcast Directed and Produced by Eddie EVDNT Gonzalez --------------------------------------------------------------------------------------------------------------------------------------------------- A's Ornamental Nursery WE GROW | WE SOURCE | WE DELIVER Call: (305) 216-5320 Web: https://www.asornamental.com Follow Us: IG: https://www.instagram.com/asornamentalnursery Plant Logistics Co. (Delivering Landscape Plant Material Throughout the State of Florida) Call: (305) 912-3098 Web: https://www.plantlogisticsco.com Follow Us: IG: https://www.instagram.com/plantlogistics The Nursery Growers Call: 786-522-4942 Email: info@thenurserygrowers.com IG: www.instagram.com/thenurserygrowers web: www.thenurserygrowers.com Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video. Reproducir video Reproducir video 00:49 EPISODE 69 | 12/31 @ 6am 👉 What we WON’T be doing as a wholesale plant nursery in 2025👈 As 2024 comes to a close, your host Willie Rodriguez and producer Eddie Gonzalez look back on an incredible year for the Green Industry and The Plant Movement Podcast. In this reflective episode, we explore the top lessons learned and the habits we’re leaving behind in 2024. From no longer being disorganized with inventory to ensuring actions speak louder than words, Willie and Eddie dive into transformative practices for the new year. They discuss the importance of valuing your time, avoiding isolation in business, and fostering a collaborative approach to success. #theplantmovement #theplantmovementpodcast #letsgrow #endofyear #podcast #wholesaleplants #wholesalenursery #gardencenter #plantsofinstagram #landscaper #landscaping Reproducir video Reproducir video 53:18 EP68 - Controlling Ornamental Pests with Dr. Alexandra Revynthi On this episode of The Plant Movement Podcast, we welcome Dr. Alexandra Revynthi, Assistant Professor at the University of Florida’s Tropical Research and Education Center (TREC). Dr. Revynthi, a remarkable polyglot fluent in Greek, English, Spanish, Dutch, and German, shares her expertise in entomology and nematology, focusing on pests that impact ornamental plants. Key topics include: - Current pest challenges in the ornamental plant industry. Insights into her work at TREC, from pest diagnostics to groundbreaking research. - The advantages of Integrated Pest Management (IPM) and biological control methods. - Her collaborations with extension offices and the development of tools like traps and screening methods. - Accessible educational resources, including a dedicated tab for ornamental pest information and open-class opportunities for all enthusiasts. Join us as we explore her innovative approaches to supporting the green industry and ensuring sustainable pest management practices. Don’t miss this insightful episode! Dr. Alexandra Ravynthi // UF/IFAS TREC Call: (786)-217-9244 Email: arevynthi@ufl.edu IG: www.instagram.com/alex_revynthi www.instagram.com/uftropical Webpage: https://trec.ifas.ufl.edu/people/alexandra-revynthi/ Ag Economist Dr. Hammami: https://trec.ifas.ufl.edu/people/dr-hammami/ -------------------------------------------------------------------------------- The Plant Movement Podcast Email: eddie@theplantmovementnetwork.com & willie@theplantmovementnetwork.com Call: (305) 216-5320 Web: https://www.theplantmovement.com Follow Us: IG: https://www.instagram.com/theplantmovementpodcast A's Ornamental Nursery WE GROW | WE SOURCE | WE DELIVER Call: (305) 216-5320 Web: https://www.asornamental.com Follow Us: IG: https://www.instagram.com/asornamentalnursery Plant Logistics Co. (Delivering Landscape Plant Material Throughout the State of Florida) Call: (305) 912-3098 Web: https://www.plantlogisticsco.com Follow Us: IG: https://www.instagram.com/plantlogistics The Nursery Growers Call: 786-522-4942 Email: info@thenurserygrowers.com IG: www.instagram.com/thenurserygrowers web: www.thenurserygrowers.com Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video. Reproducir video Reproducir video 01:15:09 EP67 - Finding Purpose Beyond Profit with Rolly from Defender Landscaping On this episode of The Plant Movement Podcast, we welcome back Rolly, owner of Defender Landscaping and return guest from Episode 6. Over the past four years, Rolly has transformed his business from a maintenance-focused operation into a thriving enterprise that grew three to four times in just two years. But with success came challenges, prompting a journey of personal and professional discovery. Rolly shares his battles with stress, anxiety, and the emptiness of chasing financial success at the expense of relationships. He opens up about the loneliness that accompanied his achievements and the pivotal realizations that led him to prioritize connection, service, and faith. Through heartfelt stories, Rolly explains how divine purpose guided him to Augusta, Georgia, where he found support, new opportunities, and a deeper appreciation for community. He recounts powerful moments that reshaped his perspective, including interactions with clients that underscored the importance of focusing on humanity over profit. This episode is a profound exploration of growth, resilience, and the power of helping others. Tune in for an inspiring conversation that delves into the heart of what it means to lead with purpose, love, and positivity. Available on all podcast platforms! Don’t forget to subscribe, leave a review, and share this episode with others in the Green Industry. Goddid.org x Defender Landscaping Call: 786-479-4143 IG: www.instagram.com/goddid.help -------------------------------------------------------------------------------- The Plant Movement Podcast Email: eddie@theplantmovementnetwork.com & willie@theplantmovementnetwork.com Call: (305) 216-5320 Web: https://www.theplantmovement.com Follow Us: IG: https://www.instagram.com/theplantmovementpodcast A's Ornamental Nursery WE GROW | WE SOURCE | WE DELIVER Call: (305) 216-5320 Web: https://www.asornamental.com Follow Us: IG: https://www.instagram.com/asornamentalnursery Plant Logistics Co. (Delivering Landscape Plant Material Throughout the State of Florida) Call: (305) 912-3098 Web: https://www.plantlogisticsco.com Follow Us: IG: https://www.instagram.com/plantlogistics The Nursery Growers Call: 786-522-4942 Email: info@thenurserygrowers.com IG: www.instagram.com/thenurserygrowers web: www.thenurserygrowers.com Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video. Reproducir video Reproducir video 42:38 EP66 - Advertising for the Green Industry with Leigh Judy || PlantFinder On this episode of The Plant Movement Podcast, we sit down with Leigh Judy, Chief Operating Officer (COO) and VP of Sales & Marketing at Betrock Information Systems, Inc., to delve into the fascinating history and evolution of the PlantFinder magazine. Originally launched in 1975 by a visionary group of South Florida nurserymen, and later edited by Irv Betrock, this small trade publication grew alongside the booming nursery industry of the 1970s. Leigh shares insights on how PlantFinder became an essential wholesale guide for foliage, ornamental plants, and allied supplies, featuring over 36,000 meticulously updated listings. We explore Betrock’s journey from print to digital with platforms like PlantFinder.com and PlantSearch.com, making their resources accessible to professionals nationwide. Join us as we discuss Leigh’s pivotal roles at the company, marketing strategies, customer engagement, and innovations that have shaped PlantFinder’s success. We also touch on the importance of community and collaboration, the future of the nursery industry, and the exciting opportunities for the next generation of plant enthusiasts. Whether you're a seasoned professional or new to the industry, this episode offers valuable perspectives on the past, present, and future of plant sourcing and marketing. Plant Finder Call: 954-981-2821 Email: info@betrocks.com IG: www.instagram.com/plantsearch web: https://www.plantfinder.com/ -------------------------------------------------------------------------------- The Plant Movement Podcast Email: eddie@theplantmovementnetwork.com & willie@theplantmovementnetwork.com Call: (305) 216-5320 Web: https://www.theplantmovement.com Follow Us: IG: https://www.instagram.com/theplantmovementpodcast A's Ornamental Nursery WE GROW | WE SOURCE | WE DELIVER Call: (305) 216-5320 Web: https://www.asornamental.com Follow Us: IG: https://www.instagram.com/asornamentalnursery Plant Logistics Co. (Delivering Landscape Plant Material Throughout the State of Florida) Call: (305) 912-3098 Web: https://www.plantlogisticsco.com Follow Us: IG: https://www.instagram.com/plantlogistics The Nursery Growers Call: 786-522-4942 Email: info@thenurserygrowers.com IG: www.instagram.com/thenurserygrowers web: www.thenurserygrowers.com Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video. Cargar más Video

ENVÍO Y DEVOLUCIONES POLITICA DE ENVIOS Soy una sección de Política de envío. Soy un excelente lugar para informar a sus clientes sobre sus métodos de envío, embalaje y costos. Utilice un lenguaje sencillo y directo para generar confianza y asegurarse de que sus clientes permanezcan leales. Soy el segundo párrafo de la sección Política de envío. Haga clic aquí para agregar su propio texto y editarme. Es fácil. Simplemente haga clic en "Editar texto" o haga doble clic en mí para agregar detalles sobre su política y realizar cambios en la fuente. Soy un gran lugar para que cuentes una historia y permitas que tus usuarios sepan un poco más sobre ti. RETURN & POLÍTICA DE CAMBIO Soy una sección de política de devoluciones. Soy un excelente lugar para informar a sus clientes qué hacer en caso de que hayan cambiado de opinión sobre su compra o si no están satisfechos con un producto. Tener una política sencilla de reembolso o cambio es una excelente manera de generar confianza y asegurar a sus clientes que pueden comprar con confianza. Soy el segundo párrafo de tu Return & Politica de intercambio. Haga clic aquí para agregar su propio texto y editarme. Es fácil. Simplemente haga clic en "Editar texto" o haga doble clic en mí para agregar detalles sobre su política y realizar cambios en la fuente. Soy un gran lugar para que cuentes una historia y permitas que tus usuarios sepan un poco más sobre ti.

¡Vamos a crecer! ¡GUAU! ¡Esperamos contar con usted como parte de The Plant Movement! Antes de su función, cuéntenos un poco más sobre su negocio. First & Last Name Company Phone How long have you been in business? Can you give us a brief description about your background and how you got started in the green industry What is your businesses strong suit? Please provide at least 3 or more specific topics you would like to touch while recording the Episode. What do you see for the future of the green industry and its youth? Please choose how you would like to Record: * IN STUDIO VIA ZOOM Select a date Select time 10:00 AM 10:15 AM 10:30 AM 10:45 AM 11:00 AM 11:15 AM 11:30 AM 11:45 AM 12:00 PM 12:15 PM 12:30 PM 12:45 PM 01:00 PM ¡Estaremos en contacto contigo pronto! Submit

VAMOS A CRECER Esta es tu oportunidad de llegar a una nueva audiencia y crecer a través de nuestro podcast y nuestras diferentes formas de publicidad. Ofrecemos una amplia gama de soluciones publicitarias que se adaptan a sus necesidades, desde episodios patrocinados, anuncios mid-roll y hermosos carretes promocionales para sus plataformas de redes sociales. PATROCINADOR Convertirse en patrocinador brinda una gran oportunidad para que las empresas de la industria vegetal anuncien sus productos y servicios a través de nuestro podcast. Al patrocinar un episodio, las empresas harán que su mensaje sea escuchado por nuestra amplia variedad de oyentes, lo que ayudará a aumentar su visibilidad y alcance. Con nuestro servicio de patrocinio, las empresas pueden hacer llegar su mensaje a su público objetivo y más allá. Vamos ROLLO MEDIO Los anuncios mid-roll ofrecen una excelente manera de promocionar su negocio en la industria vegetal. Nuestro servicio colocará su anuncio en medio de un episodio de podcast, brindándole la máxima exposición a su público objetivo. Nuestros servicios de publicidad están diseñados para satisfacer las necesidades de su empresa y ayudarlo a llegar a más clientes potenciales. Vamos BOBINAS Los carretes son la manera perfecta de difundir su mensaje de forma rápida y eficaz. Nuestros minutos son la manera perfecta de publicitar su negocio y promocionar sus servicios. Con nuestra ayuda, puede crear el reel perfecto para interactuar con su audiencia y promocionar sus productos y servicios. Vamos LA INDUSTRIA DE LA PLANTA CONECTADA EL PODCAST DEL MOVIMIENTO PLANTA

The Plant Movement is a unique platform where anyone in the green industry can come together to network, educate, and grow together. We welcome everyone with a shared love for plants and a desire to connect with like-minded individuals.The heart of The Plant Movement is The Plant Movement Podcast. The podcast features discussions with industry experts, successful entrepreneurs, landscape designers, and anyone associated with the green industry, providing valuable insights, tips, and strategies. PODCAST SINTONIZAR PUEDES ENCONTRARNOS EN TODAS LAS TRANSMISIONES DE PODCAST NEGOCIO EDIFICIO COMPAÑERO ES HORA DE ELEVAR TU NEGOCIO APRENDE MÁS EL MOVIMIENTO PLANTA El lugar definitivo para emprendedores, entusiastas y profesionales de la industria verde en constante crecimiento. El Movimiento Planta fue fundado por Willie Rodríguez y Eddie González. El movimiento vegetal podcast le ofrece conversaciones interesantes, conocimientos de expertos y estrategias prácticas para afrontar los desafíos y aprovechar las oportunidades de su negocio. Ya sea que sea un emprendedor experimentado, un paisajista, un centro de jardinería o simplemente un apasionado de la industria ecológica, este podcast es su recurso de referencia en busca de inspiración, conocimiento e historias de éxito. ¡VAMOS A CRECER! ¡Producción de audio por el único Sr. Productor! RED To play, press and hold the enter key. To stop, release the enter key. APRENDE MÁS PUBLICIDAD CON NOSOTROS BUSCANDO ALCANZAR NUEVO CLIENTES ? TRAÍDO A USTED POR

Willie Rodriguez Willie Rodriguez is the owner of A's Ornamental Nursery and the co-founder and host of The Plant Movement Podcast. A's Ornamental Nursery was established in 2010, Located in South Florida, specializing in Growing, Brokering, and Delivering a wide variety of Ornamental plants and Trees. WILLIE RODRIGUEZ Willie Rodriguez is the owner of A's Ornamental Nursery and the co-founder and host of The Plant Movement Podcast. A's Ornamental Nursery was established in 2010, Located in South Florida, specializing in Growing, Brokering, and Delivering a wide variety of Ornamental plants and Trees. As the host of The Plant Movement Podcast, his engaging discussions and expert advice make the podcast a valuable resource for professionals and enthusiasts alike. His commitment to the green industry extends beyond his nursery. He is the owner of Plant Logistics Co., a specialized delivery service ensuring the efficient transportation of plants throughout Florida. Additionally, he leads The Nursery Growers, a dedicated team focused on maintaining plant health and ensuring nurseries comply with industry standards. A man of faith and an active member of the (FNGLA), Willie continues to make significant contributions to the green industry.

Eddie Gonzalez is the owner of EVDNT, a media and marketing company. With over a decade of experience in photography, videography, and website creation. EDDIE GONZALEZ Eddie Gonzalez is the owner of EVDNT, a media and marketing company. With over a decade of experience in photography, videography, and website creation. Joining A's Ornamental Nursery in 2021 as the Media and Marketing Director; Eddie helped revolutionize the Nurseries online presence and visual branding, transforming its digital footprint, enhancing customer engagement, and expanding its reach in the market. As Co-Founder of The Plant Movement, he Directs and Produces all of the shows podcasts and visual content for their media platforms. His role extends beyond production, as he occasionally co-hosts episodes, bringing a unique perspective to the discussions. Despite his limited experience in the plant world, Eddie's creativity and close friendship with Willie Rodriguez, a prominent figure in the plant industry, make him a valuable asset to the community.

TÉRMINOS Y CONDICIONES ATENCIÓN AL CLIENTE Soy una sección de Atención al Cliente. Soy un excelente lugar para escribir un texto extenso sobre su empresa y sus servicios y, lo más importante, cómo comunicarse con su tienda si tiene consultas. Escribir una política detallada de atención al cliente es una excelente manera de generar confianza y asegurarles a sus clientes que pueden comprar con confianza. Soy el segundo párrafo de su sección de Atención al cliente. Haga clic aquí para agregar su propio texto y editarme. Es fácil. Simplemente haga clic en "Editar texto" o haga doble clic en mí para agregar detalles sobre su política y realizar cambios en la fuente. Soy un gran lugar para que cuentes una historia y permitas que tus usuarios sepan un poco más sobre ti. CONSULTAS AL POR MAYOR Soy sección de consultas mayoristas. Soy un gran lugar para informar a otros minoristas sobre cómo pueden vender sus impresionantes productos. ¡Utilice un lenguaje sencillo y proporcione la mayor cantidad de información posible para promocionar su negocio y llevarlo al siguiente nivel! Soy el segundo párrafo de su sección de Consultas al por mayor. Haga clic aquí para agregar su propio texto y editarme. Es fácil. Simplemente haga clic en "Editar texto" o haga doble clic en mí para agregar detalles sobre su política y realizar cambios en la fuente. Soy un gran lugar para que cuentes una historia y permitas que tus usuarios sepan un poco más sobre ti. PRIVACIDAD & SEGURIDAD Soy un especialista en privacidad y privacidad. Sección de política de seguridad. Soy un excelente lugar para informar a sus clientes sobre cómo usa, almacena y protege su información personal. Agregue detalles como cómo utiliza la banca de terceros para verificar el pago, la forma en que recopila datos o cuándo se comunicará con los usuarios después de que su compra se haya completado con éxito. La privacidad de su usuario es de suma importancia para su negocio, así que tómese el tiempo para redactar una política precisa y detallada. Utilice un lenguaje sencillo para ganarse su confianza y asegurarse de que sigan regresando a su sitio. MÉTODOS DE PAGO - Tarjetas de Crédito/Débito - PAYPAL - Pagos sin conexión

The Plant Movement is a unique platform where anyone in the green industry can come together to network, educate, and grow together. We welcome everyone with a shared love for the green industry and a desire to connect with like-minded individuals. The podcast features discussions with industry experts, successful entrepreneurs, landscape designers, and anyone associated with the green industry, providing valuable insights, tips, and strategies. LISTEN LEARN GROW GUEST READS SHOP VLOG PLANTS HOME GUÍA RÁPIDA PODCAST SINTONIZAR PUEDES ENCONTRARNOS EN TODAS LAS TRANSMISIONES DE PODCAST NEGOCIO EDIFICIO COMPAÑERO ES HORA DE ELEVAR TU NEGOCIO APRENDE MÁS EL MOVIMIENTO PLANTA El lugar definitivo para emprendedores, entusiastas y profesionales de la industria verde en constante crecimiento. El Movimiento Planta fue fundado por Willie Rodríguez y Eddie González. El movimiento vegetal podcast le ofrece conversaciones interesantes, conocimientos de expertos y estrategias prácticas para afrontar los desafíos y aprovechar las oportunidades de su negocio. Ya sea que sea un emprendedor experimentado, un paisajista, un centro de jardinería o simplemente un apasionado de la industria ecológica, este podcast es su recurso de referencia en busca de inspiración, conocimiento e historias de éxito. ¡VAMOS A CRECER! ¡Producción de audio por el único Sr. Productor! RED To play, press and hold the enter key. To stop, release the enter key. APRENDE MÁS PUBLICIDAD CON NOSOTROS BUSCANDO ALCANZAR NUEVO CLIENTES ? TRAÍDO A USTED POR

MENTORÍA Y COACHING SESIÓN DE 1 HORA Este es un párrafo. Haga clic en "Editar texto" o haga doble clic en el cuadro de texto para comenzar a editar el contenido y asegúrese de agregar cualquier detalle o información relevante que desee compartir con sus visitantes. SESIÓN DE 4 HORAS Este es un párrafo. Haga clic en "Editar texto" o haga doble clic en el cuadro de texto para comenzar a editar el contenido y asegúrese de agregar cualquier detalle o información relevante que desee compartir con sus visitantes.

MENU NAVIGATE EP50 EP49 EP48 EP47 EP46 EP45 EP44 EP43 EPISODE BREAKDOWN EP50 COASTAL ROOTS GREENERY OVERVIEW Background: Ashley Bernett graduated with an environmental degree and worked at Disney, focusing on beneficial insect control in greenhouses. She then became a police officer in Virginia before moving to Fernandina Beach, Florida with her family. Her love for plants grew in Florida, and she saw an opportunity in the exotic indoor plant market. Mobile Plant Shop: Ashley started a mobile plant shop called Coastal Roots Greenery. She travels from South Georgia to North Florida, bringing plants to markets, festivals, and events. Her goal is to create a fun shopping experience by setting up her trailer like a plant shop. Learning from Experience: Ashley learned a lot about plants and pest control during her time at Disney. She cultivated beneficial insects to control pests naturally. She also learned about scouting for pests and working with different plants. Starting a Business: Ashley started selling plants as a hobby, but it quickly grew into a business. Moving to Fernandina Beach, she noticed a lack of exotic and interior foliage options. She decided to fill this gap by bringing a mobile plant shop to the area. Shipping Plants: Ashley ships plants all over the US, except to California, Arizona, Louisiana, and Texas, due to licensing restrictions. She started shipping plants after listing them on Facebook Marketplace and receiving a lot of interest. Shipping plants allows her to reach a larger audience and cater to customers who can't visit her in person. Unique Offerings: Ashley handpicks plants from local growers, looking for unique and interesting varieties. She aims to offer a range of plants for both beginners and experienced plant growers. Ashley also creates moss sculptures, frames, and walls, adding a creative touch to her offerings. Challenges and Future Plans: Ashley has considered opening a storefront but is hesitant due to high retail space costs and the uncertainty of success. She plans to continue expanding her mobile plant shop and exploring new opportunities. Ashley hopes to pass on her love of plants to her children and inspire them to follow their passions. Advice for Starters: Ashley recommends reaching out to others in the industry for guidance and support. Connecting with experienced individuals can provide valuable insights and help overcome challenges. She encourages aspiring entrepreneurs to follow their passion and be open to learning and trying new things. EP49 REFLECTING ON 2023 PREPARING FOR 2024 OVERVIEW Highlights and Challenges in the Green Industry for 2023: Learned to be more fearless and go after opportunities Key challenges: price increases, shortage of quality products Emerging trends: increased desire for knowledge and learning in the industry Categories to feature in 2024: Farm Credit, FNGA members, irrigation companies, tree trimmers, shade house providers, innovative tech companies in the industry Opportunities for Listeners to Contribute: DM or email with questions, ideas, or topics for the show Engage in discussions on social media posts Participate in events and collaborations, such as the upcoming project at Amelia Earhart Park Advice for Thriving in the Green Industry: Give 100% in everything you do, even if it goes unnoticed Never stop learning and seeking knowledge Face your fears and take risks Prioritize value over profits and focus on solving problems for others Invest fearlessly in yourself and your business Build relationships and connections in the industry Practices and Habits that Contributed to Success: Building relationships and bringing value to customers Thinking outside the box and innovating Investing in knowledge and education Being fearless in investing and taking calculated risks Prioritizing value and service over immediate profits Personal Projects and Collaborations for 2024: Launching Nursery Growers project to provide affordable access to plant growers Expanding Plan Logistics services with GPS tracking and high-quality deliveries Collaborating with different industry professionals and companies to bring value and solutions to the industry Opportunities for Listeners to Participate and Contribute: Engage in discussions and provide feedback through DMs, emails, and social media Share knowledge and experiences on the podcast or in live discussions Collaborate on projects and events to promote knowledge and networking in the industry Personal Advice for Individuals in the Industry: Give 100% in your work and always seek to bring value Never stop learning and investing in your own growth and education Face your fears and take risks to grow and thrive in your career Prioritize value and problem-solving for others over personal gain Invest fearlessly in yourself and your business, and focus on long-term growth and success EP48 INSPROVIDER BUSINESS INSURANCE OVERVIEW Insurance in the Green Industry General liability, umbrella policy, commercial auto policies, workers compensation, bonds, and vendors insurance are important insurances to have in the green industry. Vendors insurance covers unpaid invoices in case a client doesn't pay. Insurance is crucial for protecting a business in the green industry. Adrian from Southern Insurance Providers specializes in insurance for the green industry. Personal Growth in the Insurance Industry Adrian and the host discuss personal growth and open up about their own experiences. Adrian brings a personal touch to insurance and looks out for his customers. Importance of Insurance for Business Owners Insurance is essential for all business owners, especially in the green industry. Adrian emphasizes the importance of having insurance in case of unexpected accidents or liability. Business owners should consider general liability, workers compensation, and commercial auto policies to protect their businesses. General Liability Insurance General liability insurance is the heart of all policies and is necessary for getting contracts and working with commercial vendors. It covers errors made by the business or employees that cause bodily injury or property damage to a third party. It is required by many vendors and commercial contracts. Workers Compensation Insurance Workers compensation insurance is required for businesses with one or more employees in the green industry. It provides coverage for employees who are injured or become ill on the job. The requirements for workers compensation insurance vary by state. Commercial Auto Insurance Commercial auto insurance covers vehicles used for business purposes, such as trucks, trailers, and equipment. It provides coverage for liability and physical damage to the vehicles. Different types of vehicles may require different types of coverage. Aged Receivables Insurance Aged receivables insurance is a form of insurance that protects businesses from unpaid invoices. It can be useful for businesses that offer credit terms to their customers. The coverage amount is based on the amount of credit extended and the risk involved. Umbrella Insurance Umbrella insurance provides additional coverage on top of existing policies, such as general liability. It is useful for businesses that need higher coverage limits to meet the requirements of certain vendors or contracts. Umbrella insurance can provide extra protection in case of large claims or lawsuits. Online Quoting and Binding for Workers Compensation Insurance Southern Insurance Providers offers online quoting and binding for workers compensation insurance on their website. Landscapers can easily get a quote and purchase a policy without speaking to an agent. The process is quick and convenient, allowing businesses to get the coverage they need efficiently. EP47 N OVA HARDSCAPES OVERVIEW Introduction The guest, Nasir, is the owner of Nova Hardscapes, a company that specializes in importing natural stone products. Nasir shares his background as an immigrant from Turkey who came to the US to pursue his education and eventually started his own business. Starting in the US Nasir came to the US after finishing college in Turkey and obtained his green card through the Diversity Visa Lottery. He initially attended college in Orlando, Florida, but later moved to Miami and purchased his first condo. Nasir started working in the natural stone industry and eventually opened his own tile store. Creating Nova Hardscapes Nasir had the idea to bring in unique and exotic natural stone products that were not commonly available in the market. He started by importing different types of natural stone, such as beach pebbles and marble chips, from various countries including Turkey, China, and Peru. Nasir also developed a process to crush and tumble the rocks to create unique and rounded stones that can be used for landscaping and other applications. Challenges during the Pandemic The pandemic posed challenges in terms of shipping rates and disruptions in production due to facility shutdowns. Nasir faced difficulties in maintaining inventory and fulfilling orders during this time. However, he adapted and continued to bring in new products and serve his clients. Future Plans Nasir plans to reinvest in his business by expanding his facilities and purchasing more equipment to increase production and lower costs. He aims to offer his products at affordable prices and make them accessible to both wholesale and retail customers. Nasir is also exploring partnerships with other companies in the industry to expand distribution and reach a wider customer base. Conclusion Nasir's passion for the natural stone industry and his dedication to providing unique and high-quality products have made Nova Hardscapes a successful business. He continues to innovate and find new ways to meet the needs of his clients and the market. Nasir's connections and his ability to bring in products from different countries have been instrumental in his business's growth. EP46 PLANTIFUL OVERVIEW Introduction (00:00 - 09:59) Host introduces David Turrer, founder of Plantiful Technologies David discusses how he started in the plant industry What is Plantiful Technologies? Plantiful Technologies is an inventory management system for the horticulture industry Helps track live plants, inventory, sales, production, and logistics Integrates with QuickBooks and can be used for e-commerce User-Friendliness Plantiful Technologies is user-friendly and easy to use Can be used on a tablet or phone in the field One to two clicks and the inventory is updated Takes a picture and has it in the system Setting Up Plantiful Technologies Takes a little bit of time to set up David and his team do some work behind the scenes Once set up, users can plug in all their inventory Integrating with QuickBooks Integrates with QuickBooks for accounting purposes Automatically deducts inventory and generates pick sheets for employees Benefits of Plantiful Technologies Helps businesses sell plants more profitably Improves decision-making and helps businesses run better Makes the world a greener place Future Plans Plantiful Technologies plans to integrate with Shopify and other e-commerce platforms Will build its own e-commerce platform Wants to provide technology for real people in the plant world Keep track of inventory and tasks Set up pre-booking for plants Auto-allocation process for sales orders Fully integrate sales team with production and logistics teams Live updates accessible online from tablets Track reasons for changes in inventory Custom-built for the green industry Can handle any number of users Platform is intuitive and efficient Can save time and money for businesses Customer benefits of Plantiful platform Faster and more efficient operations Eliminates wasted time and lost inventory Custom-built for the green industry Can scale depending on the size of the business Provides real-time updates accessible from anywhere Can help shift towards online sales Plantiful platform creator David founded the platform a year ago Team consists of five people spread around Custom-built for the green industry based on customer needs and requests Platform is intuitive and efficient Plentiful can create opportunities for the future of businesses in the green industry Importance of Social Media in the Plant Industry (20:03 - 30:03) Social media is real-time and engaging, allowing viewers to see products, hear how the speaker talks, and be creative with their content. Many in the industry still use old-school methods like faxes, but the younger generation is starting to use social media to level up and be creative. Only around 10% of the plant industry is currently on social media, indicating a lot of opportunity to expand and make connections. Social media can be used to generate sales and be a powerful tool in the industry. Plantiful's Potential Impact Plantiful has the potential to be a powerful asset to the industry by providing efficiency, inventory management, and new sales opportunities. The platform can be expanded to include multiple offerings and become a hub for the entire industry. Word of mouth is crucial for advertising and growth in the industry. The plant industry has a unique collaborative and helpful culture. Opportunities for Brokers and Garden Centers Anyone using Plantiful has the ability to see their own inventory and export that information to others. Brokers can use the platform to link Plantiful customers together and provide new sales opportunities. Garden centers can benefit from having access to multiple vendors and inventory on the platform. Importance of Collaboration in the Industry (30:05 - 40:05) Emphasizes the need for collaboration and how everyone in the industry needs each other to succeed. Describes the importance of having a network of friends and colleagues to create, talk and share ideas. Highlights the significance of trust in the industry and how a handshake means more than money. Challenges Faced by Growers Growing is an intimidating part of the industry and requires a significant investment in land, irrigation, pots, soil fertilizer, etc. Discusses the difficulty of predicting future outcomes and the risks involved in the industry. Describes the shortage of quality products in the industry due to slowdowns, low investment, and other factors. Succession Planning and Record-Keeping Discusses a generational change going on in the industry as older growers want to retire and pass on their businesses. Highlights the importance of expertise and knowing how to grow specific plants. Describes a platform called Planl that can help older growers record everything they do so that the new generation taking over can learn from them. Talks about how Planl can help with tasks, assigning them to people, and tracking them. Future of the Green Industry The next five years will be challenging and unpredictable. Sees a need for innovation and collaboration to overcome the challenges. Describes Plantiful as intuitive and accessible to anyone in the industry. Emphasizes the importance of having a platform that can be used by anyone in the team, ensuring that operations run smoothly. Future of the industry (40:07 - 44:27) Landscapers and retail Garden Centers will be ordering directly from suppliers online Businesses need to be efficient and data-driven to optimize every last acre and day Those who don't adapt and plan ahead will be squeezed out Consolidation may occur, with hungry investors buying up successful nurseries and staff Businesses that integrate technology and embrace efficiency will scale faster and have more opportunities Importance of tech integration Efficiency is key for customers who want quick service Integrating tech can save money and create opportunities Faster adoption of tech leads to faster opportunity creation Conclusion Listeners should reach out to guest David to learn more about plantiful and tech integration Efficiency is what customers want Stay tuned for the next episode of The Plant Movement podcast EP45 CULTURE AND GROWING FROM WITHIN OVERVIEW Introduction (00:00 - 09:58) In this episode, Willie Rodriguez and Eddie Gonzalez discuss how to fulfill a position within a business and using the staff that is already there. The Situation Willie's right-hand man, who handled sales, was leaving the company. He had a lot of responsibilities, including answering phones, directing trucks, and ensuring that orders were correct. Willie had to find a way to fill this position quickly. Finding a Solution Willie gathered the team and asked for volunteers to take on the responsibilities that the departing employee had. The team members chose to take on certain responsibilities and were given a raise and a bigger title. The departing employee coached them for the next two weeks. Willie took on the sales position himself temporarily. Eddie suggested that the secretary, who was already showing sales tendencies, could be a good fit for the position. She was given the position, her pay was doubled, and she had many opportunities for growth. Looking Within the Business Willie emphasizes the importance of knowing your employees' hobbies, interests, and goals. By understanding these things, opportunities can be created for employees to grow and help the business. Creating a Positive Culture Willie emphasizes the importance of having a positive culture within the business. He established a family-like culture where everyone knows each other's hobbies and interests. This culture helps to ensure that everyone is aligned and mingles well together. Hiring from Within Willie hired a guy who was planting plants to help with buying because sales were climbing. The new hire was trained and learned everything about the plants and how to talk to clients and vendors. By hiring from within, Willie was able to give someone an opportunity for growth while also helping the business. Conclusion Looking within the business and creating a positive culture can help to create opportunities for growth and help the business to thrive. Importance of Establishing a Positive Culture with Employees (10:00 - 19:58) Willie establishes a culture where employees can come talk to him openly. Establishing a good culture creates a pleasant place to work and creates opportunities for growth. Having a good relationship with employees allows them to voice their feelings and ideas, creating a family within the business. Creating a community within your business helps elevate it for the long term. Fulfillment Through People and Giving Back Money is not the only thing that fulfills a person; helping people and creating opportunities for them is also fulfilling. Establishing good relationships and caring for employees can create a positive atmosphere and retain staff. Creating opportunities for employees can help them grow and bring value to the business. It's important to have a clear game plan and save up before leaving a job with a negative atmosphere. Creating Opportunities for Growth Establishing a good culture can lead to opportunities for growth, such as creating a podcast or starting a new business venture. Helping employees grow and giving them opportunities can lead to more income and fulfillment. It's important to establish honest relationships with employees and trust in their abilities. People who are moving forward are always looking for someone who can help them. Positive company culture (20:00 - 30:00) The company has a fast-paced culture where everyone is busy and productive. A positive, open atmosphere encourages creativity and open communication. The team is referred to as the "Dream Team" and is trusted to take on challenges and come up with creative solutions. The boss prays for the team and believes in their potential for growth. Positive culture and inclusivity make people feel appreciated and help them level up in their roles. Investing in the business Implementing technology and innovative solutions can cut payroll costs and increase productivity. Reinvesting in the business can free up time and resources to pursue other goals. Asking employees what they need to be more productive and efficient can lead to better results. Opportunities for growth within the company are available for those who want to climb. Deisy's Story Deisy is the head of sales at A Ornamental. The boss felt a strong energy from her message when she applied for the job. Deisy's story is a testament to being in the right place at the right time and being open to opportunities. A positive company culture and open communication allowed for her to level up in her position. Opportunities in a Free-Spirited, Open Environment (30:02 - 38:44) Started as a secretary doing accounts receival and invoicing Learned QuickBooks and other technologies related to the job Was willing to take on more roles, including sales Overcame initial intimidation and gained confidence over time Took on more responsibilities beyond sales Importance of Giving Opportunities to Employees Look within your business first to fulfill positions Believe in your staff and give opportunities to grow Positivity is important in creating a bond with staff Giving back and creating opportunities is key Final Thoughts David from Plant Beautiful has created an inspiring product in the tech space for growers Don't wait to dive into the industry and connect with the right people Leave a five-star review on Apple Podcasts and tap the follow button for future episodes. EP44 HEAT ORDINANCE OVERVIEW Introduction (00:00 - 09:58) The podcast features two individuals from Costa Farms, the Florida Nursery, Growers and Landscape Association (FNGA), and the Florida Farm Bureau discussing the proposed heat ordinance in Miami-Dade County. The episode aims to inform listeners about the proposed ordinance, its implications, and what they can do about it. Speakers Ariana Cabrera de Ona is the senior Vice President Chief people officer and general counsel for Costa Farms. She has been in the industry for 17 years. Barney Rutzke is the president of the Dade County Farm Bureau and the vice president of the Dade County FNGA chapter. He has worked in all aspects of Agriculture from the fields to management to mechanicing in the shops. How the ordinance was proposed A heat ordinance was proposed in Miami-Dade County by a commissioner. After good conversations about practices and the fact that OSHA already governs heat standards, the previous heat ordinance was quietly withdrawn. A new heat ordinance was proposed by Commissioner McGee and Commissioner Besen, which was worse than the previous one and targeted only Agriculture and construction. Agriculture and horiculture were the only categories that the proposed ordinance applied to, and it did not apply to any other outdoor worker in Miami-Dade County. The proposed ordinance was based on very old data that did not take into account current conditions, practices, and oversight in the Agriculture and horiculture Industry. Implications of the proposed ordinance The proposed heat ordinance will discriminatorily affect only Agriculture and construction. It does not make sense because it should be for all outdoor workers. The industry already has regulations in place that mandate water, bathrooms, and shade for employees, which are overseen by OSHA and the Florida Department of Agriculture and Consumer Service. The proposed ordinance could affect the employer, landlord, partner, coworker, and employees. What people can do about it Agricultural and horicultural organizations, including Farm Bureau and FNGA, mobilized to talk to Commissioners and ensure they knew what was in the proposed ordinance. People can call Farm Bureau, FNGA, or Costa Farms to ask what is going on. People can educate themselves about the proposed ordinance and what actions they can take to oppose it. Background and introduction (10:00 - 19:57) The speaker believes that the implication that they are not taking care of their employees is not true. Nursery employees have access to water, ice, and lunch breaks. Different nurseries have different break schedules. Employees are free to take breaks as needed and go to the restroom or get a drink of water whenever they need to. The organization We Count is a labor activist organization that speaks on behalf of employees in agriculture and construction. The speaker believes that what We Count is doing is great for industries that treat their employees poorly, but not all industries treat their employees poorly. County's response during COVID-19 During COVID-19, the county worked closely with the industry to provide testing, masks, vaccination drives, and education. The CDC came to Miami-Dade County to tour facilities and take back best practices for the rest of the country. Proposed ordinance The proposed ordinance includes fines and a new office in Miami-Dade County dedicated to health and welfare. The new office will be funded 100% by fines, which opens the door to fine-based inspections. OSHA already has rules in place for employee safety, which include giving notice before inspections. The proposed ordinance would allow the county to come onto properties without notice, which could lead to an expansion of regulation. The fine-based system creates an environment where employees can easily sue their employers. Fines range from $1,000 to $3,000 per person, and there is no appeal process. The proposed ordinance requires a heat plan, a mandatory 10-minute break every two hours, enough shade for every person, and specific water temperature. Employers must verbally remind employees to drink water every two hours and have a supervisor for every 20 employees. Co-workers are also liable, and the liability expands to subcontractors, farm labor contractors, owners, and landlords. If an employer receives a fine, they will be put into a public database, allowing for attorneys to get involved. Overview (20:00 - 30:00) A new cause of action to sue employers has been proposed. Existing causes of action and regulations already exist for employers. The proposal creates additional ways to sue employers. Targeting of Industries The proposal may target industries such as nurseries, farmers, and construction workers in Miami-Dade County. The organization behind the proposal may benefit attorneys and unionizing the workforce. It is unclear if politicians understand the potential effects of the proposal on these industries. Passion for the Industry The speakers are passionate about their industry and feel that the proposal is personal. Employees in the industry are cared for and will voice concerns about working in high heat. The statistics used to support the proposal may be misleading. Proposed Ordinance The ordinance uses the heat index to determine high heat instead of a straight temperature. Proposed acclimatization requirements in the ordinance may not be necessary for those working in the industry. A coalition has been formed with associations in the construction industry to combat the proposal. Proposed Solution The coalition proposes an education and training program instead of a new agency and regulations. The program would focus on educating employers and employees on heat safety and prevention. Introduction (30:02 - 40:00) The speaker believes that people should be given a chance to learn before implementing any heat ordinance. Certification or taking a Class A video should be provided to educate employees. Need for Heat Ordinance The speaker questions the need for a heat ordinance and states that there is no evidence that it is necessary. There should be a good reason and proper conditions to implement such an ordinance. The speaker has never had any complaints from their employees and believes that they take good care of them. Action to Take People need to call their Commissioners and ask them to vote no on the heat ordinance. A list of every commissioner's number, email address, and name should be provided in the description. Calling is crucial and takes only about 25 minutes. A petition link will also be provided for people to show their opposition to the ordinance. Impact on Industries The heat ordinance will be catastrophic for the agriculture and construction industries. It will drive a lot of people out of business and affect the economy. Even those not directly affected by the ordinance, like landscapers, will be impacted by increased plant prices. Discrimination The ordinance is discriminatory towards agriculture and construction industries, compared to other industries like car washes and boat detailing. Only six or seven other states have such an ordinance, and they piggyback off existing OSHA fines. OSHA Regulations OSHA is already addressing new or revised standards for heat that would apply nationwide. OSHA fines are already existing, and there is no need for new ones. Appeal The speaker appeals to Commissioners to inform themselves thoroughly and understand the impact on businesses. Educate the people in the industry and start with that. Final (40:02 - 40:53) The hosts, Willie and Eddie, thank listeners for tuning in and promise to bring relevant content for the green industry. Listeners can connect with the hosts on Instagram at both the Plant Movement Podcast and A's Ornamental Nursery. Call to Action Listeners are encouraged to leave a well-worded review on Apple Podcasts to help others find the show. Listeners are also reminded to tap the follow button to be notified of future episodes. Conclusion The hosts thank listeners for listening to the current episode and sign off with "God bless" and "have an awesome day". EP43 HUMANE IGUANA CONTROL OVERVIEW Introduction (00:00 - 09:59) Michael and Michelle from Humane iguana control talk about the negative impact of iguanas in South Florida. Michael had a landscaping business before he got into iguana control when he noticed his plants were being eaten by iguanas. The Problem with Iguanas Iguanas are an invasive species that eat lush tropical landscape plants, causing thousands of dollars of damage. They also dig burrows that can cause structural damage over time. Iguanas negatively impact the ecosystem by eating native species such as the Miami blue butterfly, and their burrows can harm native bird species. Iguanas were brought to South Florida through the pet trade market in the 1960s. Iguana Control Humane iguana control removes over 3,000 iguanas in South Florida. Michael and Michelle want to educate people about the negative impact iguanas have on the environment and agriculture. Humane iguana control also offers pest control services for raccoons and snakes. Humane iguana control plans to focus on python control next, as they are another invasive species causing harm to the Everglades. Introduction (10:00 - 19:58) The speaker discusses the impact of iguanas in South Florida. Iguana Predators Alligators are a predator for Burmese pythons, but they may not be able to prey on larger iguanas. Other predators of smaller iguanas include hawks, owls, and raccoons. Raccoons may not be a main predator of iguanas but may climb trees at night and eat them alive. Iguana Species in South Florida There are two invasive iguana species in South Florida: black spiny-tailed iguana and green iguana. Other lizards in the area include the red agama, which the speaker plans to capture and sell to pet stores. Iguana Infestation and Services The iguanas were introduced to South Florida through the pet trade. The speaker's company offers services to remove iguanas from properties and prevent them from returning. Services include monthly visits, six-month to one-year services, and night visits to locate and capture iguanas. The company does not offer traps as iguanas prefer to eat vegetation. Iguanas defecate frequently and may leave stains on surfaces such as pool decks. The speaker suggests a need for birth control or population control measures for iguanas. Conclusion The speaker discusses the need for balance in the ecosystem and the importance of controlling iguana populations for the sake of native species and the environment. Introduction (20:01 - 30:00) The guest speakers are experts in catching iguanas. They provide preventive maintenance to stop iguanas from entering properties. Challenges of Iguanas Iguanas are common in Florida and like to poop in pools. Health risks are associated with iguana feces. Hotels with pools and playgrounds are at risk of being sued for iguana feces. Having children is a full-time job, and being an entrepreneur adds more tasks. People without children have the potential to go after more opportunities. The Guest Speakers The guest speakers have three children and are building their business together. They have a YouTube channel where they post videos of their iguana-catching adventures, including using drones to assist them. They also provide preventive maintenance by using clear acetate around trees and fences to prevent iguanas from climbing. Preventive Maintenance The guest speakers provide preventive maintenance by scoping out the area for entry points and recommending landscaping materials that iguanas don't like. They suggest that homeowners speak to their landscaper or consult with them before investing in a landscape. They also recommend installing plants like bromeliads, Simpson Stoppers, silver button woods, and fire bush that iguanas don't like Conclusion The guest speakers are available 24/7 to assist with iguana, snake, and rodent problems. Their contact information can be found in the link in the bio. Notification for Next Edition (30:02 - 30:12) The speaker advises the audience to press a button to receive a notification when the next edition of the plant movement is available.

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