On this illuminating episode of The Plant Movement Podcast, we shine a spotlight on Ariel Rodriguez, the founder of Elighting and Worldwide Distributors, a true industry pioneer in outdoor and landscape lighting. From cold calls at 17 to designing custom lighting systems for luxury estates and commercial properties, Ariel shares his journey, insights, and battle-tested strategies for thriving in a rapidly evolving industry. On this episode, we cover: - Ariel’s early days in telemarketing and transition into LED lighting - How landscape lighting became an art — and a business serving the top 3% of earners - Key differences between commercial and residential lighting - Why product quality, warranties, and manufacturer relationships matter - Business lessons in credit, cash flow, and reinvesting for long-term success - Behind-the-scenes insight into value engineering, custom installations, and working with designers, architects, and GCs - The future of lighting — from RGBW customization to Power over Ethernet (PoE) systems - How Elighting helps nurseries and facilities slash energy bills and optimize lighting for both function and aesthetics Whether you're a landscaper, GC, nursery owner, or aspiring entrepreneur, Ariel drops gems on running a service-first business, building trust with clients, and scaling smart. Plus: Learn how lighting can transform your installs, improve property value, and create luxury-level ambiance after dark. Ready to light up your business? Ariel’s showroom is open, and he’s inviting anyone hungry to learn or partner to connect. Tune in now and get inspired to grow — one beam at a time. #ThePlantMovement #LandscapeLighting #BusinessGrowth #Elighting #GreenIndustry #LEDlighting #LightingDesign #OutdoorLiving #PodcastEpisode77 ELIGHTING Show Room: 12130 sw 114th pl, Miami, Florida Email: info@elighting.org Call: (305) 969-8769 Web: https://www.elightingindustries.com Follow IG: https://www.instagram.com/elightingdesigns The Plant Movement Podcast Email: eddie@theplantmovementnetwork.com & willie@theplantmovementnetwork.com Call: (305) 216-5320 Web: https://www.theplantmovement.com Follow Us: IG: https://www.instagram.com/theplantmovementpodcast A's Ornamental Nursery WE GROW | WE SOURCE | WE DELIVER Call: (305) 216-5320 Web: https://www.asornamental.com Follow Us: IG: https://www.instagram.com/asornamentalnursery The Nursery Growers Call: 786-522-4942 Email: info@thenurserygrowers.com IG: www.instagram.com/thenurserygrowers web: www.thenurserygrowers.com Plant Logistics Co. (Delivering Landscape Plant Material Throughout the State of Florida) Call: (305) 912-3098 Web: https://www.plantlogisticsco.com Follow Us: IG: https://www.instagram.com/plantlogistics Directed and Produced by Eddie EVDNT Gonzalez Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video.

this episode reminds us: We walk by faith, not by sight. You’re not alone. There’s purpose in the pain, growth in surrender, and power in connection. #theplantmovement #theplantmovementpodcast #newepisode #instapodcast #letsgrow #bocalandscapedesigns #landscaper #gardencenter #plantsofinstagram

On this powerful and transparent episode, host Willie Rodriguez sits down with Alberti Ortiz, founder of Boca Landscape Designs, to explore how landscaping became more than just a business — it became a calling. From mowing lawns at age 13 for $4 an hour to becoming a creative visionary in landscape design, Alberti’s story is one of faith, surrender, and transformation. Willie, who has been following Alberti’s journey on Instagram, dives deep into how Alberti overcame limiting beliefs, embraced mentorship, and transitioned from cutting 20 lawns a day to designing high-end, purpose-driven outdoor spaces. More than just building landscapes, Alberti is now helping people build from the inside out — emotionally, spiritually, and professionally. You’ll hear how Alberti: - Faced and overcame fear to launch his business in 2015 - Pivoted from lawn maintenance to luxury design - Uses VIP 3D software to close 90% of his jobs - Protects his creative work with contracts and boundaries - Finds strength through faith, sobriety, and community - Believes in divine connections and helping others grow - Builds real relationships in an industry often driven by transaction Alberti shares raw moments — from struggles with ego and trust to the turning point where prayer, mentorship, and serving others reshaped his life. His leadership style, rooted in humility and integrity, is reshaping how we define success in the green industry. 🌴 Plus: Willie gives a shoutout to PlantFinder.com and Betrock’s Essential Guide to Palms — a must-have resource! Come by the office, say hello, and you might leave with a book and a shirt! Whether you’re a landscaper, designer, or entrepreneur, this episode reminds us: We walk by faith, not by sight. You’re not alone. There’s purpose in the pain, growth in surrender, and power in connection. — 📲 Connect with Alberti Ortiz: Email: sunview_landscapes@hotmail.com Call: (954) 918-9991 Instagram: @boca_landscape_designs Website: bocalandscapedesigns.com 🎧 The Plant Movement Podcast — Giving a voice to the Green Industry. Listen. Learn. Grow. The Plant Movement Podcast Email: eddie@theplantmovementnetwork.com & willie@theplantmovementnetwork.com Call: (305) 216-5320 Web: https://www.theplantmovement.com Follow Us: IG: https://www.instagram.com/theplantmovementpodcast A's Ornamental Nursery WE GROW | WE SOURCE | WE DELIVER Call: (305) 216-5320 Web: https://www.asornamental.com Follow Us: IG: https://www.instagram.com/asornamentalnursery The Nursery Growers Call: 786-522-4942 Email: info@thenurserygrowers.com IG: www.instagram.com/thenurserygrowers web: www.thenurserygrowers.com Plant Logistics Co. (Delivering Landscape Plant Material Throughout the State of Florida) Call: (305) 912-3098 Web: https://www.plantlogisticsco.com Follow Us: IG: https://www.instagram.com/plantlogistics Directed and Produced by Eddie EVDNT Gonzalez Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video.

Starting at just 16, Efrain was managing his uncle’s landscape job sites and learning pricing, sourcing, and client communication firsthand. After gaining turf experience with Hellas in Texas, including work on SoFi Stadium. Efrain returned to Florida and flipped the switch from employee to entrepreneur at age 21, launching his own business armed with hustle, YouTube tutorials, and a podcast by Keith Kalfas. Now based in the Florida Keys and Miami, Efrain shares how he evolved from fixing a single irrigation head to leading large-scale, detail-driven projects that include lighting, irrigation, hardscaping, and pergolas. We dive into his growth strategies, from leveraging Instagram and video ads to embracing tech like drones and ChatGPT for project visualization and education. - - #youngentrepreneurs #growth #letsgrow #theplantmovement #keyscapelandscape #theplantmovementpodcast #podcast #landscaper #gardencenter #grower #plantnursery #asornamentalnursery

On this Episode of The Plant Movement Podcast, host Willie Rodriguez welcomes Efrain Santos, the 25-year-old founder of Keyscape Landscape and Design, whose journey from job site translator to high-end landscape contractor is nothing short of inspiring. Starting at just 16, Efrain was managing his uncle’s landscape job sites and learning pricing, sourcing, and client communication firsthand. After gaining turf experience with Hellas in Texas including work on SoFi Stadium—Efrain returned to Florida and flipped the switch from employee to entrepreneur at age 21, launching his own business armed with hustle, YouTube tutorials, and a podcast by Keith Kalfas. Now based in the Florida Keys and Miami, Efrain shares how he evolved from fixing a single irrigation head to leading large-scale, detail-driven projects that include lighting, irrigation, hardscaping, and pergolas. We dive into his growth strategies, from leveraging Instagram and video ads to embracing tech like drones and ChatGPT for project visualization and education. Efrain also discusses why his Tesla is more than a car—it's a mobile office, branding tool, and efficiency booster. Throughout this episode, Efrain gets real about the challenges of earning respect as a young boss, building a brand, and balancing craftsmanship with speed. He emphasizes customer experience, clear communication, and high-quality complementary services as the keys to success in the high-end landscaping market. This episode is packed with practical advice for young entrepreneurs, insights on marketing that works, and a glimpse into the future of tech in landscaping—from 3D-printed designs to drone measurements. 🎙 Want to be featured on the podcast? DM us on Instagram @theplantmovementpodcast. 🌿 Nurseries, landscapers, and tech innovators welcome! KEYSCAPE LANDSCAPE Email: info@keyscape.com Call: (786) 618-0369 Web: https://www.keyscapelandscape.com Follow IG: https://www.instagram.com/keyscapelandscape The Plant Movement Podcast Email: eddie@theplantmovementnetwork.com & willie@theplantmovementnetwork.com Call: (305) 216-5320 Web: https://www.theplantmovement.com Follow Us: IG: https://www.instagram.com/theplantmovementpodcast A's Ornamental Nursery WE GROW | WE SOURCE | WE DELIVER Call: (305) 216-5320 Web: https://www.asornamental.com Follow Us: IG: https://www.instagram.com/asornamentalnursery The Nursery Growers Call: 786-522-4942 Email: info@thenurserygrowers.com IG: www.instagram.com/thenurserygrowers web: www.thenurserygrowers.com Plant Logistics Co. (Delivering Landscape Plant Material Throughout the State of Florida) Call: (305) 912-3098 Web: https://www.plantlogisticsco.com Follow Us: IG: https://www.instagram.com/plantlogistics Directed and Produced by Eddie EVDNT Gonzalez Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video.

On this insightful episode of The Plant Movement Podcast, we sit down with Mr. Bob, a pioneering entrepreneur who built his career selling workers' compensation insurance to the largest nurseries in Miami-Dade County. Discover how Bob identified a gap in the market and filled it with dedication, expertise, and an unwavering commitment to service. Bob shares his incredible journey from his early days working for a State Farm agent during his summers as a teenager to founding his own successful insurance company. He reveals how his passion for insurance began with his father’s friendship with a State Farm agent and how a pivotal decision to join the Air Force Reserve shaped his career path. Tune in to learn how a chance meeting on the golf course introduced Bob to the nursery industry and set the stage for his workers' compensation success story. He reflects on key relationships, including working with industry leaders like Tony Costa, and how timing, opportunity, and networking propelled his business forward. Now in his next chapter after selling his insurance company, Bob continues to share his wisdom, emphasizing the importance of service, integrity, and strategic growth. This episode also touches on the evolution of insurance in the Green Industry, lessons learned from decades of experience, and advice for entrepreneurs looking to build their niche. Don't miss this episode filled with stories of growth, resilience, and community impact! TRMG Email: bob@trmg.net Call: (305) 281-4151 Web: https://www.trmg.net Follow IG: https://www.instagram.com/theplantmovementpodcast The Plant Movement Podcast Email: eddie@theplantmovementnetwork.com & willie@theplantmovementnetwork.com Call: (305) 216-5320 Web: https://www.theplantmovement.com Follow Us: IG: https://www.instagram.com/theplantmovementpodcast A's Ornamental Nursery WE GROW | WE SOURCE | WE DELIVER Call: (305) 216-5320 Web: https://www.asornamental.com Follow Us: IG: https://www.instagram.com/asornamentalnursery The Nursery Growers Call: 786-522-4942 Email: info@thenurserygrowers.com IG: www.instagram.com/thenurserygrowers web: www.thenurserygrowers.com Plant Logistics Co. (Delivering Landscape Plant Material Throughout the State of Florida) Call: (305) 912-3098 Web: https://www.plantlogisticsco.com Follow Us: IG: https://www.instagram.com/plantlogistics Directed and Produced by Eddie EVDNT Gonzalez Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video.

On this episode of The Plant Movement Podcast, we dive into the world of software and systems that are transforming horticulture businesses across the globe. Host Willie Rodriguez sits down with Joshua and Garrett Walsh from Emprise Agriware, a full-service ERP (Enterprise Resource Planning) solution built specifically for the horticulture industry. We explore how Agriware, built on Microsoft’s Business Central platform, empowers growers and nurseries by providing tools for inventory management, space planning, labor tracking, finance, and traceability. Whether you're operating on 10 acres with a small team or managing a large wholesale operation, Agriware is designed to scale with you—solving real problems from the ground up. Garrett and Josh share personal stories from their deep-rooted backgrounds in horticulture, highlight their customer-first approach, and explain how Agriware integrates with existing tools like QuickBooks and Shopify to streamline operations and prepare businesses for growth, e-commerce, and beyond. From accurate inventory counts to streamlined customer portals and mobile-friendly field registration, this episode reveals why embracing ERP technology could be the most impactful step your business takes this year. Mprise Agriware United States 228 East 45th Street, Suite 9E, New York, NY 10017 Call: (720) 792-0324 www.mprise-agriware.com The Plant Movement Podcast Email: eddie@theplantmovementnetwork.com & willie@theplantmovementnetwork.com Call: (305) 216-5320 Web: https://www.theplantmovement.com Follow Us: IG: https://www.instagram.com/theplantmovementpodcast A's Ornamental Nursery WE GROW | WE SOURCE | WE DELIVER Call: (305) 216-5320 Web: https://www.asornamental.com Follow Us: IG: https://www.instagram.com/asornamentalnursery The Nursery Growers Call: 786-522-4942 Email: info@thenurserygrowers.com IG: www.instagram.com/thenurserygrowers web: www.thenurserygrowers.com Plant Logistics Co. (Delivering Landscape Plant Material Throughout the State of Florida) Call: (305) 912-3098 Web: https://www.plantlogisticsco.com Follow Us: IG: https://www.instagram.com/plantlogistics Directed and Produced by Eddie EVDNT Gonzalez Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video.

After a much-needed break, your host Willie Rodriguez and co-host Eddie Gonzalez are back in the studio and ready to plant new seeds of wisdom for the Green Industry! It’s been a minute since the powerful Martha Vegas immigration episode, and in this return, we dive deep into why every episode must bring real value to listeners—especially those new to the game. In this raw and motivational comeback episode, Willie shares what’s been happening behind the scenes—from family priorities and guest appearances (check out his feature on The Planter’s View, link in the description!) to serious business updates. Plant Logistics is thriving, and The Nursery Growers just cashed their first check after 1.5 years of hustle—with even more projects in the pipeline. This episode is packed with real talk on: How faith fuels our drive and how problems are meant to be overpowered, not avoided. The power of collaboration over competition in the Green Industry. Why investing in your business—even during uncertain times—is the only way forward. A $20K Kubota tractor purchase and the mindset behind smart, strategic investments. Navigating economic noise and tariffs by staying in your lane and focusing on what matters most. We issue an open invite to anyone in the industry doing something unique—whether it’s with rocks, services, or anything that adds value to the plant world. If you're building, innovating, or growing, this is your platform too. With real stories of failure, learning, and massive growth, this episode is a bold reminder: "Don’t be scared to lose money. It's part of the process." ✅ Key takeaway: Stay focused, take risks, invest wisely, and never stop growing—personally or professionally. Subscribe, share, and follow A’s Ornamental Nursery and The Plant Movement Podcast on social media for daily inspiration and updates. Let’s move the plant industry forward—together. The Planterview Interview: https://youtu.be/iqrcCg-g_ec The Plant Movement Podcast Email: eddie@theplantmovementnetwork.com & willie@theplantmovementnetwork.com Call: (305) 216-5320 Web: https://www.theplantmovement.com Follow Us: IG: https://www.instagram.com/theplantmovementpodcast A's Ornamental Nursery WE GROW | WE SOURCE | WE DELIVER Call: (305) 216-5320 Web: https://www.asornamental.com Follow Us: IG: https://www.instagram.com/asornamentalnursery The Nursery Growers Call: 786-522-4942 Email: info@thenurserygrowers.com IG: www.instagram.com/thenurserygrowers web: www.thenurserygrowers.com Plant Logistics Co. (Delivering Landscape Plant Material Throughout the State of Florida) Call: (305) 912-3098 Web: https://www.plantlogisticsco.com Follow Us: IG: https://www.instagram.com/plantlogistics Directed and Produced by Eddie EVDNT Gonzalez Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video.

On this Episode of The Plant Movement Podcast, we welcome back Martha Vega from National Community Service to discuss one of the most pressing issues affecting the agricultural industry: immigration. A Look at Immigration Policies and Realities: Martha Vega, who previously appeared on Episode 35, provides her expert insights on the current immigration landscape. She explains that while Donald Trump's administration has made immigration policies more visible, they are not fundamentally different from those of past administrations. Many undocumented workers in Florida have the means to become legal but lack proper information, which organizations like National Community Service strive to provide. Addressing Fears and Seeking Solutions: Willie and Martha discuss the fears many undocumented individuals and business owners face when dealing with immigration concerns. Many are hesitant to seek help due to misinformation and fear of exposure. Martha emphasizes the importance of consulting qualified immigration attorneys and organizations instead of falling victim to scammers who take advantage of vulnerable individuals. The Current Immigration Climate: With reports of increased patrol activity and executive orders prioritizing the deportation of undocumented individuals with criminal records, many are living in uncertainty. While the Constitution allows for these measures, Martha highlights cases where individuals with pending asylum cases and work permits have been unfairly detained. However, those who can prove they live law-abiding lives are often released quickly. Real-Life Cases and Legal Pathways: Martha shares examples of individuals who have faced immigration challenges and how legal intervention has helped them. She also discusses the importance of preparing for potential detainment by setting up power of attorney and ensuring that children and property are taken care of in case of deportation. Understanding Visa Options: For those in the Green Industry looking for legal employment solutions, Martha outlines visa options like the H-2A and H-2B programs, which allow foreign workers to be legally employed in agriculture and other industries. She encourages businesses to seek Department of Labor certification to ensure compliance and avoid workforce disruptions. The Dignity Act: A Path to Legalization: Congresswoman Maria Elvira Salazar’s proposed Dignity Act is a bipartisan bill that aims to provide a path to legal status for undocumented individuals who have lived law-abiding lives. Martha urges listeners to contact their congressmen to support this initiative, which could provide stability for millions of individuals and businesses that rely on immigrant labor. Moving Forward with Knowledge and Faith: Misinformation often prevents people from taking the right steps. Martha stresses the importance of obtaining accurate information from reliable sources like National Community Service, which offers free consultations and legal assistance. Connect with National Community Service For those needing assistance, National Community Service is located at 1883 West Flagler Street, Suite 3, Miami. They provide information clinics and connect individuals with trusted immigration attorneys. For more details, call 305-244-3125 or 305-303-3092. National Community Service (NCS) Location: 1883 West Flagler Street, Suite 3, Miami, Florida Call: 1-305-244-3125 IG: www.instagram.com/national_community_services Final Thoughts Immigration is a complex and emotional topic, but with the right resources, individuals and businesses can find solutions. Willie and Martha encourage listeners to take action, stay informed, and support policies that benefit the community. The Plant Movement Podcast Email: eddie@theplantmovementnetwork.com & willie@theplantmovementnetwork.com Call: (305) 216-5320 Web: https://www.theplantmovement.com Follow Us: IG: https://www.instagram.com/theplantmovementpodcast Directed and Produced by Eddie EVDNT Gonzalez -------------------------------------------------------------------------------------------------------------------- Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video.