On this episode of The Plant Movement Podcast, your host Willie Rodriguez delves into the art of strategizing during those inevitable slow periods in the horticulture, landscape, and garden center industry. Willie starts off by emphasizing the importance of staying positive during downturns. He shares insights on maintaining your enthusiasm and motivation even when the bloom may be off the rose. Next, Willie talks about keeping your product and service quality at a consistent 100%. He'll explore the advantages of maintaining excellence even when business is slower and how it can lead to long-term success. Willie provides valuable tips on advertising and marketing strategies tailored to the horticulture industry, helping you reach and engage your audience effectively. Willie also dives into the significance of community and neighborly relationships in the horticulture business. Discover how building strong bonds with your neighbors can open doors to collaboration and mutual support. The Episode wraps up with a discussion on networking. Willie explores how creating a network within the industry can lead to new opportunities, partnerships, and shared knowledge that can help your business thrive. Whether you're a seasoned expert or just getting started in the horticulture, landscape, or garden center industry, this episode provides valuable insights and actionable strategies for navigating the inevitable ebbs and flows of business. Tune in to The Plant Movement Podcast and get ready to grow your green business, no matter the season. 0:00 - Intro 2:15 - Game Plan 4:10 - Product 100% 6:01 - The Nursery Growers 6:25 - Garden Center Product 7:25 - Services 9:08 - Relationships 11:35 - Bring in Money Quick 12:24 - Advertising & Marketing 13:22 - Send lists 14:19 - Create Content 16:01 - Relationships with Neighbors 17:01 - Network 17:41 - Create Connections (Landscapers) 18:37 - Plant Logistics Co. 19:22 - How Easy are you to Find? 20:18 - Brokers! 22:17 - Advertise with The Plant Movement The Plant Movement Podcast Call: (305) 216-5320 https://www.theplantmovement.com Follow Us: IG: https://www.instagram.com/theplantmovementpodcast Deliveries - Plant Logistic Co Call: (305) 912-3098 https://www.https://www.plantlogisticsco.com/ Follow Us: IG: https://www.instagram.com/plantlogistics Plant Sourcing - PlantAnt Call: (800) 433-1758 https://www.plantant.com Follow Us: IG: https://www.instagram.com/plantant Visuals and Recording by Eddie EVDNT Gonzalez Audio Production by The one and only Mr. Producer Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video.

Join us as we walk TLS23. Step into the lush world of landscaping innovation as we take you on an exclusive journey through the 2023 Landscape Show at the Orange County Convention Center! Join our host, Willie Rodriguez, as he guides you through this captivating event, showcasing the latest trends, groundbreaking technologies, and eco-conscious practices that are shaping the future of landscaping. In this video, you'll get an up-close look at the spectacular exhibits and stunning displays that transform the convention center into a horticultural wonderland. We'll also introduce you to new and some of the most innovative companies in the landscaping industry. Willie will sit down with representatives from these companies, allowing you to gain valuable insights into their groundbreaking products and services. As a special treat, we'll have an exclusive interview with the past president of the Florida Nursery, Growers, and Landscape Association (FNGLA). Sit back, relax, and enjoy the show! Let's Grow! Special thanks to everyone featured in this years Video. Contact us for all of your marketing needs. Sponsors Welcomed www.theplantmovement.com IG: instagram.com/theplantmovement

In this green-thumb gripping episode of The Plant Movement Podcast, we delve deep into the heart of the plant industry's innovation landscape with a visionary guest, Marc Elliott from Go Material. Get ready to unearth the secrets behind the thriving plant sourcing platform that has been redefining the way contractors and landscapers discover their greenery treasures. Join your host Willie Rodriguez, as he sits down with Marc to unravel the inspiring journey that led to the inception of Go Material. Discover how Marc and his team seized the opportunity to create a dynamic online platform that not only streamlines the plant sourcing process but also empowers contractors and landscapers with newfound confidence in their green choices. In this episode, you'll learn how Go Material's intuitive interface has become the go-to destination for industry professionals seeking a wide array of plant products. Marc sheds light on the platform's unparalleled contribution to the community, facilitating seamless connections between suppliers and consumers, and accelerating project timelines. Tune in as Willie and Marc discuss the game-changing insights provided by Go Material's blog, which guides users toward the hottest plant products while helping them avoid trends that may be on the decline. Marc explains how this invaluable resource has not only transformed the way professionals source plants but has also solidified Go Material's status as an industry leader. The conversation doesn't stop there—Willie and Marc take a deep dive into the current pulse of the plant industry market. Drawing on their combined expertise as plant brokers, they analyze trends, anticipate shifts, and provide listeners with a unique glimpse into the world of plants as commodities. If you're passionate about the plant industry, a contractor, a grower, a landscaper, or simply a plant enthusiast, this episode is a must-listen. Gain insights into the ever-evolving landscape of plant sourcing, learn about the revolutionary impact of Go Material, and walk away inspired by the dynamic world of plants and business. Join us on The Plant Movement Podcast for an episode that's rooted in knowledge and growth.

Welcome to another inspiring episode on The Plant Movement Podcast, where we delve into the world of horticulture, sustainability, and companies that are making a significant impact. In this episode, we are thrilled to feature Harrell's Fertilizer, a company that aspires to Grow A Better World through excellence in service, integrity, and value. At Harrell's, the mission is not just about business; it's about making a difference in the lives of people, the environment, and the community. Their family of employee-owners is united by core values, including a strong belief in serving, honoring, and glorifying God. These values drive their commitment to creating an environment that empowers and invests in their employees, ensuring they are motivated and fulfilled in their roles. Join us as we sit down with Dr. Aaron Palmateer, the esteemed Director of Agronomy for Horticulture at Harrell's Fertilizer. Dr. Palmateer, with a background in agronomy and a passion for sustainable practices, shares his journey that led him to Harrell's and the pivotal role he plays in the company's mission. Their cutting-edge approach to agronomy and horticulture has been transforming the industry, making it more sustainable, efficient, and eco-friendly. Dr. Palmateer enlightens us about the unique products and services that Harrell's offers, catering to a wide range of clients, from large-scale agricultural operations to local gardeners. Their commitment to sustainability and responsible practices is evident in every aspect of their business, contributing to the global effort of building a greener, healthier planet. Moreover, we delve into the core values of trust and integrity that have helped Harrell's create and grow loyal relationships with customers and partners alike. Their unwavering dedication to these principles has earned them a reputation as a company that genuinely cares about the well-being of the planet and its inhabitants. Get ready to be inspired by their passion for service, their devotion to integrity, and their unwavering commitment to Growing A Better World. Harrell’s Fertilizer Corporate Office: Call: (800) 282-8007 IG: instagram.com/harrellsllc Web: https://www.harrells.com The Plant Movement Podcast Call: (305) 216-5320 https://www.theplantmovement.com Follow Us: IG: https://www.instagram.com/theplantmovementpodcast IG: https://www.instagram.com/asornamentalnursery/ Visuals and Recording by Eddie EVDNT Gonzalez Audio Production by The one and only Mr. Producer Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video.

On this Episode of The Plant Movement Podcast, your host Willie Rodriguez and co-host Eddie Gonzalez dive into the essential topic of hurricane preparation for plant growers. With their signature blend of expert advice and engaging conversation, Willie and Eddie share valuable tips on ensuring your plants and mental well-being are protected during these turbulent times. Joining them as special guests are Garrett, a renowned high-end landscaper from Hardy Outdoors, and Shaun, the owner of Shade Tree Farms, a sprawling 350-acre tree farm. These industry experts bring a wealth of experience and insights, shedding light on their own hurricane preparation strategies. The episode begins with Willie and Eddie discussing the importance of having the right mindset before a hurricane strikes. They explore techniques to calm the nerves and maintain a positive outlook, emphasizing the role of mental well-being in weathering the storm successfully. Moving on to practical tips, the hosts share a plethora of ideas on how to handle larger plants when a hurricane threatens. They delve into techniques as well as creative solutions to minimize potential damage. Listeners will gain valuable insights into the best practices for safeguarding their beloved green companions. Willie and Eddie then shift gears to address the essential preparations to have in place before a hurricane is expected. As the episode draws to a close, Willie and Eddie summarize the key takeaways, ensuring listeners have a comprehensive understanding of hurricane preparation as plant enthusiasts. They offer a heartfelt reminder to stay safe and support each other within the plant community during challenging times. Tune in to this informative and empowering episode of The Plant Movement Podcast as Willie Rodriguez, Eddie Gonzalez, Garrett from Hardy Outdoors, and Shann from Shade Tree Farms equip you with the knowledge and inspiration to protect your plants and maintain a resilient mindset in the face of hurricane threats. Contents of this video: 0:00 - Intro 5:35 - Equiptment 7:31 - Your Box Trucks 8:17 - Fuel 9:37 - Inform 10:13 - Your Shade Houses 12:38 - Your Inventory 16:14 - Insurance 18:41 - Garrett with Hardy Outdoors 22:28 - Shaun with Shade Tree Farm Inc 29:44 - The Aftermath / Recap Special Guests: Garrett - Hardy Outdoor Call: (941) 226-5960 Email: info@hardyoutdoor.com IG: instagram.com/hardyoutdoor Shaun - Shade Tree Farm Inc Location: 6650 se 165th ave Morriston, Fl 32668 Call: (352) 528-6007 Email: sales@shadetreefarminc.com IG: instagram.com/shadetreefarminc The Plant Movement Podcast Call: (305) 216-5320 https://www.theplantmovement.com Follow Us: IG: https://www.instagram.com/theplantmovementpodcast IG: https://www.instagram.com/asornamentalnursery/ Visuals and Recording by Eddie EVDNT Gonzalez Audio Production by The one and only Mr. Producer Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video.

Join us on The Plant Movement Podcast as we sit down with Matt Denyer, the founder of Brevard Outdoor Services, a thriving hardscape and landscape business. But Matt's story is more than just a tale of business success—it's a testament to the power of faith, family, and fostering a strong business culture. In this inspiring episode, we delve into Matt's journey as a Christian man, dedicated husband, and father of three. We explore how his deep-rooted values have shaped his entrepreneurial endeavors and fueled his passion for creating beautiful outdoor spaces. Matt firmly believes that building a positive business culture is the cornerstone of success. We explore the core principles he applies to create a workplace where employees thrive, clients feel valued, and the community benefits. Discover how Matt's commitment to integrity, respect, and teamwork has enabled Brevard Outdoor Services to flourish. Throughout this episode, Matt's genuine enthusiasm and unwavering faith shine through, offering valuable lessons for entrepreneurs, business leaders, and anyone seeking to cultivate a purpose-driven life. Tune in to The Plant Movement Podcast as we uncover the secrets of success from a man whose unwavering commitment to business culture has paved the way for flourishing landscapes, stronger communities, and personal fulfillment. Brevard Outdoor Services Location: 480 Barnes Blvd Rockledge, Fl 32955 Call: (321) 506-6970 IG: www.instagram.com/brevardoutdoor The Plant Movement Podcast Call: (305) 216-5320 https://www.theplantmovement.com Follow Us: IG: https://www.instagram.com/theplantmovementpodcastIG: https://www.instagram.com/asornamentalnursery/ Visuals and Recording by Eddie EVDNT Gonzalez Audio Production by The one and only Mr. Producer Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video.

On this episode of The Plant Movement Podcast, we delve into the world of outdoor lighting, living, and fire-pit design with the remarkable John Kerzelis, Sales Director of Green Foundry Co. Prepare to be enlightened as we explore the wonders of illuminating your outdoor spaces while embracing nature. One of the reasons Green Foundry Co has gained such a devoted following is their unparalleled customer service. Discover how John and his team go above and beyond to make every customer feel like they're part of the Green Foundry family. From personalized recommendations to expert advice, they are dedicated to ensuring that every client's vision for their outdoor space is brought to life. Green Foundry Co.'s wholesale pricing allows to structure and empower individuals, landscapers, and designers to embark on stunning outdoor projects without breaking the bank. Tune in and ignite your imagination as we embark on a journey through the world of outdoor lighting, outdoor living, and fire-pit design with John Kerzelis from Green Foundry Co. Let's embrace the power of plants, light up our lives, and create outdoor spaces that inspire and connect us with the beauty of nature. Green Foundry Co. Location: 1639 N Hancock st, Philadelphia Pennsylvania Call: (908) 670-7767 IG: https://www.instagram.com/john_greenfoundryco IG: https://www.instagram.com/greenfoundryco The Plant Movement Podcast Call: (305) 216-5320 https://www.theplantmovement.com Follow Us: IG: https://www.instagram.com/theplantmovementpodcastIG: https://www.instagram.com/asornamentalnursery/ Visuals and Recording by Eddie EVDNT Gonzalez Audio Production by The one and only Mr. Producer Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video.

On this captivating episode of The Plant Movement Podcast, we delve into the inspiring story of Reinier Medina, an immigrant from Cuba who overcame incredible odds to build his successful company, 2M Equipment. Join us as we explore his remarkable journey from traveling on a small boat to Puerto Rico at the age of 10, to establishing a thriving business in Miami alongside his father, all during a challenging economic recession. Against the backdrop of a recession, they embraced the opportunity to provide essential services by selling, renting, and repairing power equipment. Through hard work, resourcefulness, and an unwavering belief in their vision, Reinier and his father transformed their small business into a reputable establishment, catering to the needs of individuals, contractors, and businesses in Miami. Join us on this remarkable episode of The Plant Movement Podcast as we celebrate Reinier Mediana's incredible journey, showcasing his indomitable spirit and unwavering commitment to building a better future for himself and those around him. We Also learn of the Equipment, services, and financial options that 2M offers. Prepare to be moved by his story and inspired to pursue your own passions, no matter the challenges that lie ahead. 2M Equipment Location: 13800 SW 142nd Ave Miami, FL 33186 Location 2: 23208 SW 177th Ave Homestead, FL 33031 Call: 786-249-8665 IG: https://www.instagram.com/2mmowerandtool The Plant Movement Podcast Call: (305) 216-5320 https://www.theplantmovement.com Follow Us: IG: https://www.instagram.com/theplantmovementpodcast IG: https://www.instagram.com/asornamentalnursery/ Visuals and Recording by Eddie EVDNT Gonzalez Audio Production by The one and only Mr. Producer Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video.

Episode 35 is now Playing in English and in Spanish